How it works

1. Set up the account

1. Sign up in the dashboard and verify your brand.
2. Top up credits by card. 1 credit = $1. Only a person pays, in the dashboard or on the Stripe payment page.
3. Set the budget frame: monthly budget, limit per order, approval threshold, goals (reputation, SEO, AI visibility, mentions, or a mix) and blocked outlets. You can also choose to approve every order.
4. Connect your agent through our MCP connector or create an API key. See Connect.

2. The agent orders

1. The agent searches the catalog or asks for a campaign plan for a goal, topic, region and budget.
2. It gets a quote. The price is shown before any credits move, and the quote is locked for a set time.
3. It places the order with the inputs each item needs (for example the release text, or the article text, target URL and anchor text).
4. Credits are reserved. Inside the frame, the order goes ahead with no human step. Outside the frame, it waits and the account is emailed for approval.
5. If the balance is too low, the order is not placed and the agent is told why.

3. We publish

• Every piece is checked before it is published.
• Our operations team fulfils each item. Site items are published within up to 14 days, typically 7 to 10. Delays are reported to you.
• When an item is published, its credits are spent and the live link is reported.
• For site items: dofollow as listed per site, and the link stays live for at least 12 months.

4. If an item fails

Its credits go back to your balance automatically. We propose an equivalent: same type, same language and region, the closest category, at an equal or lower price. You or your agent can accept it, or the credits go back to your balance.

5. Reports

Each item has its status, dates, spend and live link. You see them in the dashboard; your agent reads them through the connector or the API.

Prefer a team to run your PR? Buzz Dealer's digital PR service plans and places coverage for you.